The Lab of Thought Presents

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an event with a mindshift guarantee

In order to radically rethink urban mobility, The Lab of Thought aims to change the thinking of leaders in the field. Thats is why we've gathered the world's leading mobility thinkers and professors to share their ideas, narratives, insights, and knowledge with a select group of attendees. This is a fantastic opportunity to learn alongside the most diverse and intriguing people in the industry.

During the event, you will have the opportunity to work together and collaborate with experts from leading universities and businesses to gain a greater awareness of what strategies will shape the future of mobility. You will walk away with a wealth of new knowledge and techniques to relate in your own work and organisation. We have a limited number of tickets available so if you are interested, please act fast.

The program

The program takes you through four steps to become a consciously skilled mobility change agent. Each part consists of a skill lecture and playshop in which skills are put into action. You learn how your are part of a narrative and learn how to deconstruct and reconstruct them into alternative narratives. The program setup and outline:

This is a home exercise that will be shared 2 weeks prior to the event. This home education program contains reading and online courses and will take approx. 6 - 10 hours of your precious time. The prepping is required to get the most of the day.

What you do: You will follow a number of online courses and prepare the topic you bring to the event.


A play shop with a disruptive entry to kick off the day, set the agenda and charge outside of the box thinking. A structure and overview lecture by Prof. Dr. Marco te Brömmelstroet

What you do: You follow a introduction lecture and get instructions on the program and the playbook.


Awareness building on how to hold the power to change the story with an immersive sensory trip through our imagination by Rinke Vreeke

What you do: You get a meditative and guided audio instruction by Rinke Vreeke on the topic you brought to the event and get a step by step assignment to assess and review it.


To become able to explore and find the worldview that underlies your own thinking, and how to deconstruct it effectively by Thalia Verkade

What you do? Thalia Verkade will provide a lecture and direct a plenary exercise that turns into speeddate sessions with other participants to assess your topic.


In order to escape boring innovation and develop new urban mobility futures you have to direct the towards new narratives. Lead by Marcel Kampman and Siri Beerens you’ll develop alternative versions of your personal mobility innovation.

What you do? You will get a lecture by Marcel Kampman that. instruct you how to reconstruct your topic into alternatives. You share it with the other participants.


We will wrap up the day as a true movement with learnings and the commitment to put our efforts into action. We’ll present and explore potential experiments for further research and/or execution. To catch your breath and meet your peers, dinner and drinks will be served to round up the day.

The speakers

In order to drive change and create the most impact we have tailored a program that has the highest chance of changing your thinking. Therefor we have invited speakers that are not your usual suspects but represent different views and crispy perspectives on urban mobility from their own practice. Every speaker will lead one part of the program by starting a skills lecture that will give you new insights on how to approach and tackle certain challenges which then will be applied into the connected playshop.

What is a playshop? We don’t want the experimentation and exploration of new ideas sound like work but like something fun;) Anyway the playshops will put your learnings into action and will ultimately at the end of the day result in new ideas and concepts.

Speakers are under provision.

Prof. Dr. Marco te Brömmelstroet
Prof. Dr. Marco te Brömmelstroet
Professor Urban Mobility Futures at the University of Amsterdam
Thalia Verkade
Thalia Verkade
Writer and journalist, co-author of the book Movement
Rinke Vreeke
Rinke Vreeke
Urban geographer and Journalist
Marcel Kampman
Marcel Kampman

Location Utrecht Skatepark

We are hosting the event in an extra ordinary location. A location that is associated with creativity and the urban environment; An indoor skatepark. Utrecht is very close by AMS airport, railway and connecting highways and is able to fulfill all needs for a nice stayover. The location will be completely tailored to the needs of a full day of learning and experimenting. Feel free to bring your deck.

Interesting note. The skatepark is situated close to the largest indoor bike park in the world and situated in a development area which is an experiment in urban densificaiton, the Merwedekanaal zone.

buy your tickets

Buying tickets is easy. Either you buy or order them here directly through our secure payment process or if you have specific needs in relation to  invoicing. In that case send us an e-mail and we're more than happy to accommodate your needs.

We aim to keep package prices as low as we can, in order to make it accessible for as many companies and people as possible. If the price is out of your budget or if you're a student, an activist, an NGO or other not for profit organization, please submit this application to see how we can support you.
The Lab of Thought
Live Event Ticket excl. VAT
Ticket available until WEDNESDAY APRIL 26
09:00 — 19:00
Utrecht, The Netherlands
5 step program and speakers
Pre program and educational material
Food, drinks and goodies
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